Digital marketing is stressful. Marketers are already relying on various tools and technologies to automate repetitive tasks like social media sharing, generating SEO reports, and email outreach campaigns. hings went a step further when the possibilities of artificial intelligence taking over content writing and marketing came into the picture. As any marketer would be aware, content marketing is a core aspect of digital marketing.
Digital marketing is based on content.
Anybody who is in the field of content or digital marketing can be naturally intrigued by the possibility of machines eating up the jobs of human writers. Is the threat real?
We’ll discuss this in this article.
What if you wake up someday and find that the creation of content has suddenly become the responsibility of a machine and not a human? It is important to find an answer to this burning question especially when marketers and writers are so much worried about their jobs, budgets, and strategies in the wake of increasing automation. This speculation was fueled recently by none Digital Marketing Companies in Mississauga other than Gartner, an American research and advisory firm, which predicted that 20% of all the business content will be produced by machines by the year 2018. However, they also added that it is applicable to formal documents, reports, white papers, press releases, and other formal business content. It clearly meant that it didn’t apply to creative writing, where human emotions, critical thinking, analysis, and creativity are needed. find the truth, I decided to dig deeper. I used Google search and came across an interesting article by Sujan Patel on Content Marketing Institute.
Businesses are adopting artificial intelligence.
There is no doubt that businesses are adopting artificial intelligence globally to automate their regular functions. An increasing number of businesses are using artificial intelligence to meet the growing demand for optimised content and the increasing cost of sourcing quality content. The use of artificial intelligence and big data technologies rose from 59% in 2015 to 95% in according to Forbes. Artificial intelligence technologies include predictive analytics, automated reporting and communications, voice recognition and response, and big data. Artificial intelligence is applicable to the repetitive, manual and boring jobs. It is quite natural as humans cannot fulfill the demand of producing high volumes of such data, where a high level of accuracy, repetition, and data-entry is required. In fact, there are very few such industries where artificial intelligence is threatening job losses. According to McKinsey Quarterly, the threat of job redundancy due to automation is quite low at least in the next decade. However, almost all jobs are going to be affected in varying degrees depending on the nature of the job. jobs that require human touch such as psychotherapy, managerial and leadership roles will be least affected due to automation, according to an Oxford Martin document.
Content creation that requires original ideas and creative thinking is less likely to be at risk due to writing robots. ou imagine a machine generating content with great ideas and content that can be consumed by the conscious consumer? Don’t be confused by the fact that machines are already writing the content and they are smart at that as well.
Business content is an example and Gartner is quite right about that. While producing business reports, all you need is a smart template that can accommodate streams of data in it. Human creativity is not involved here.
Natural Language Generation
Natural Language Generation (NLG) is the stream of AI that is responsible for producing coherent and logical content. NLG is a software program that can churn out readable text with matching data. Structured data is fed into a predefined template that smartly produces logical prose that is human-friendly and the results are astounding.
Let’s have a look at this news item published in the Los Angeles Times:Capture
How does that sound? Can you believe that this piece of news was written by an NLG based software program and not a journalist? , a mild tremor occurred in Los Angeles area at dawn. Within three minutes, the above news item appeared on the website of Los Angeles Times. It should be Digital Marketing Agency in Mississauga noted that no journalist was present in the newsroom that time. This text was published without any human intervention and completely by the robots, which retrieved seismic data from USGS servers, converted this data into figures and immediately sent it to the PC of the journalist, who is also a computer programmer. He had created an algorithm to create news items for such occasions. Once the data was received by the AI program, it fed the relevant information into a template that was based on everyday English. The journalist was asleep at the time, he woke up to the notification beeps, read the “article” create by robots and clicked on the “send” button. Human intervention was not needed there and the next time, such “news items” will directly go to the website of Los Angeles Times.
Connect With: Linkedin
Subscribe On: Youtube